P

Prodelia · Global

Your PMM
Sensei.

The PMM ecosystem for career development, fractional consulting, & global market expansion.

PMM Jumpstart PMM Scale-Up Program Advisory & Global GTM

Kazuyuki Yoshizawa · Tokyo, Japan
Vincent Garcia · Austin, Texas USA

prodelia.co.jp · vincent.garcia@prodelia.co.jp

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About Us

Meet the Founding Sensei

Two sides of the world. One mission. Built from lived experience.

Kazuyuki Yoshizawa
Kazuyuki Yoshizawa
Co-Founder · Tokyo, Japan · CEO, Prodelia JP

From creative director to Japan GTM leader for global tech companies. Deep expertise in Japan and enterprise GTM.

  • Director, i3DESIGN — co-authored Japan's first PMM Complete Guide
  • CBDO, Repro (Japan's leading SaaS engagement tool)
  • Japan Market Dev Lead, awoo (Taiwan AI-tech firm)
  • Board Member, PMM Japan Community (PJC)
  • Founded Prodelia-Partners K.K. — Japan's first PMM consulting firm
Vincent Garcia
Vincent Garcia
Co-Founder · Austin, Texas USA · Head of Global

Vincent bridges East and West with 12+ years as a Global PMM & AI/Digital Transformation leader in multiple enterprises and startups.

  • 2x Founding PMM; 2x AI Startup Founder
  • 6 years as Fractional PMM & AI/Automation Consultant
  • PMM: Experian, Daimler-Mitsubishi, Kintone, LumApps
  • Global Market Entry: NORAM, APAC, LATAM, EMEA
  • GTM: PLG, SLG, Partner-led Growth · E-Commerce, Automotive, MarTech, AI, SaaS, HealthTech
Context

What Is Product Marketing?

In a nutshell...

The PMM bridges product and market. Using data and research, they define what to build, who to build for, and why — then enable go-to-market teams on how to sell it.
🔍

Market Research

What are the market & competitor trends? Who are our buyers & what are their needs?

🎯

Product Strategy

Align product to real market demand.

💬

Positioning & Messaging

Communicate a unique value proposition that resonates.

🚀

Go-To-Market Strategy

Launch plans, channels, pricing, rollouts.

🤝

Sales Enablement

Arm sales with tools to close deals.

📢

Marketing Enablement

Power campaigns with customer value to generate leads.

The Problem

The Product Marketing Gap

Aspiring PMMs want real-life experience & mentorship. Seasoned PMMs struggle to grow fractional work alone. Businesses need PMMs to plan & improve GTM. We deliver an ecosystem that fixes all three.

73%
of PMMs say they had no structured on-ramp into the role
Source: Product Marketing Alliance, 2023
27%
of professional services firms cite capacity constraints as a top reason for missing revenue targets
Source: Dayshape / Consultancy.uk, 2025
34%
of businesses fail due to poor product-market fit — the #1 cause of startup failure
Source: CB Insights / DesignRush, 2024

Root problems Prodelia solves:

🎓

Certs & Courses ≠ Real Experience

Aspiring PMMs accumulate certifications and short capstone projects — but never work on a real client project with live stakeholders and real deliverables that ship.

📈

Fractional PMMs Are Leaving Revenue on the Table

Solo PMM consultants at full capacity routinely turn away new clients — with no system to refer excess demand or scale beyond their individual hours. Capacity constraints cost service firms six figures or more in missed opportunities annually. Consulting Success, 2025

🌐

No Local GTM Guidance for Global Expansion

Companies entering Japan, APAC, NORAM, LATAM, or EMEA lack local Go-To-Market expertise — yet aren't ready for a full-time senior hire. 34% of businesses fail due to poor product-market fit. CB Insights

Our Solution

The Prodelia PMM Hub

Four groups. One hub. Everyone connected through Prodelia to help and grow each other.

🌐 300+ PMM Network Worldwide

🏢 Businesses

Get senior PMM expertise, fractional leadership, and global GTM execution — without a full-time hire.

PMM Advisory & GTM Consulting
Prodelia
PMM OS™
Hub

🤝 GTM Agencies

Refer clients, co-deliver engagements, and access Prodelia's global PMM network. Mutual referral fees. No conflict.

GTM Partner Ecosystem

🧠 Seasoned PMMs

Get matched to client projects. Become a sensei to aspiring PMMs, making them your assistants to scale capacity. Refer your own overflow leads to Prodelia for a referral fee.

PMM Scale-Up

🎓 Aspiring PMMs

Get paired with a Seasoned PMM Sensei on a live project. Real experience, real deliverables — not just certifications.

PMM Jumpstart
🏢 Businesses get senior PMM talent 🤝 Agencies grow revenue through referrals 🧠 Seasoned PMMs scale their practice 🎓 Aspiring PMMs get real-world XP
Methodology

PMM OS™ — Our Operating System

The framework that powers every training, advisory engagement, and GTM execution at Prodelia.

01 Discover

Market, customer & competitive research.

02 Define

Positioning, messaging, value proposition.

03 Design

GTM strategy, pricing, launch sequencing.

PMM OS™
6-pillar framework

04 Deliver

Cross-functional activation & enablement.

05 Drive

KPIs, PDCA/OODA improvement cycles, revenue attribution.

06 Develop

PMM talent building & org capability.

PMM OS™ powers everything: PMM Jumpstart curriculum · Advisory playbooks · Global GTM execution · Optional Foundation Course for Jumpstart mentees before pairing
Service 01

Advisory & Global GTM

For Companies Ready to Scale — PMM Expertise without the full-time overhead.

🎯

Product Advisory

Strategic PMM guidance for positioning, messaging, and roadmap alignment.

⚡

Fractional PMM

Embedded PMM leadership (20–40 hrs/mo) — no full-time hire required.

👥

PMM Team Building

Build and structure your PMM function, hire, and develop internal talent.

⚙️

Process Design

Define PMM workflows and go-to-market processes using PMM OS™.

🤖

AI PMM Tools

Custom AI-powered tools built for your PMM team's specific workflows.

🌐

Global GTM Execution

Full market entry — research, pilot, marketing, entity setup, team launch.

Regions:🇯🇵 Japan🌏 APAC🇺🇸 NORAM🌎 LATAM🌍 EMEA

Powered by a Trusted GTM Partner Ecosystem

We don't just advise — we execute, through a vetted global partner network spanning every GTM function.

🔍 UX Research

User interviews, persona validation, market insights

📢 Ad Ops Agency

Paid media execution across digital channels

🎨 Creative Agency

Localized creative assets and brand campaigns

🏢 Talent Recruitment

Local hire: sales, marketing, leadership roles

⚖️ Legal Partners

Entity setup, contracts, compliance per market

🤝 Channel Partners

In-market distributors, resellers, alliances

Become a GTM Partner

Have clients or leads that would benefit from PMM & GTM services? Let's share opportunities — we refer to each other and grow together.

💰
Referral Fee
Mutually agreed referral % on qualified engagements. Terms are flexible and negotiated on a case-by-case basis.
🚀
Co-Marketing
Joint webinars, case studies, and thought leadership to grow both brands.
🌐
Global Reach
Expand into Japan, APAC, NORAM, LATAM, and EMEA through our network.
📋
Formal SLAs
Partnership agreement, referral tracking, and monthly transparent payouts.

Specialist areas: UX Research · Ad Ops · Creative · Talent Recruitment · Legal

📋 Apply as GTM Partner
📋 Request a Consultation
Service 02

PMM Scale-Up Program

For Experienced PMMs — Two ways to earn. Participate in both simultaneously.

💼 Referral Track

For PMMs with strong client networks

  • Introduce clients to ProdeliaNo delivery responsibility — we handle the rest.
  • Earn a referral fee on every closed engagementNo caps. Paid promptly on deal close.
  • Bring your own client to usEarn a referral fee too — for clients you sourced yourself.
  • At full capacity? Share leads to the networkOverflow leads still earn a referral fee — zero extra work.
Earn a referral fee on every engagement you introduce

🧑‍🏫 Sensei Track

For PMMs who want to pay it forward & grow their practice

  • Mentor aspiring PMMs in PMM JumpstartWork with mentees on your live consulting projects.
  • Get paid for mentorship by the menteeFee agreed directly — aligned to your expertise.
  • Scale capacity with a trained menteeTake on more client work with your mentee assisting.
  • Stack with the Referral Track simultaneouslyBoth tracks fully compatible — maximize earnings.
Senseis can also join Referral Track — earn on both

You can participate in BOTH tracks at the same time.

📋 Apply to PMM Scale-Up Program
Service 03

PMM Jumpstart Program

For Aspiring Product Marketers — Real experience, not just another certification.

The Pain We Solve

Aspiring PMMs accumulate certifications and short capstone projects — but never work on a real client project with live stakeholders and real deliverables that matter.

00

PMM Foundation (Optional)

PMM OS™-based course before pairing. Positioning, messaging, GTM thinking, research frameworks.

01

Get Paired

Matched with a live consulting project and an experienced PMM Sensei. Real client, real stakes.

02

Assist & Learn

Support your PMM Sensei on real deliverables. Learn by doing alongside a senior PMM.

03

Take the Lead

Your sensei hands the project to you. You lead delivery and own the outcomes.

WHO IT'S FOR

  • Recent grads exploring PMM
  • Career switchers entering product marketing
  • Early-career marketers wanting real experience
  • Anyone who learns best by doing
📋 Apply to PMM Jumpstart

Form collects: Name · Company · Role · Email · Phone

Let's Build Something Together.

Choose your path — fill out the form and we'll be in touch within 24 hours.

🎓

PMM Jumpstart Program

I'm an aspiring PMM — I want real project experience, not just certifications.

🧠

PMM Scale-Up Program

I'm an experienced PMM — I want to refer clients, mentor aspiring PMMs, or both.

🚀

Advisory & Global GTM Services

My company needs senior PMM support, fractional leadership, or market entry help.

🤝

GTM Global Partner Ecosystem

I want to join Prodelia's vetted global partner network as an execution specialist.

📋   Apply / Get Started — Fill Out the Form

Collects: Name · Company · Role · Email · Phone · Area of Interest

📧 vincent.garcia@prodelia.co.jp 🌐 Prodelia LinkedIn 📋 General Enquiry Form 🔗 LinkedIn: Vincent Garcia 🔗 LinkedIn: Kazuyuki Yoshizawa 📍 Tokyo · Austin, TX

"Empowering product marketers and companies to win their markets — globally."